A Comedy of Errors: A five star “Masterclass” in Chaos Picture this: 1,000 Cunard World Cruise guests, descending upon a Hong Kong hotel with the organisational prowess of a toddler armed with a spreadsheet.




A Comedy of Errors: A five star “Masterclass” in Chaos


Picture this: 1,000 Cunard World Cruise guests, descending upon a Hong Kong hotel with the organisational prowess of a toddler armed with a spreadsheet. The Hotel’s recent attempt to host Cunard’s gala dinner was less “sophisticated soirée” and more “Fawlty Towers: The Musical”.



Guests were whisked away on a scenic 49-minute coach journey—a delightful pre-dinner activity for those who enjoy staring at brake lights while contemplating their life choices. The real challenge? Herding 1,000 guests, many with mobility issues, into a venue accessible via lifts. For context, that’s like trying to drain an Olympic pool with a teacup. Cue the queue of exasperated guests, slowly fermenting into a mob of hungry and thirsty aristocrats.  


The “Pop-Up” Paradox

Ah, the pop-up experiences: fan-signing, palm-reading, knot-tying—all charming in theory, until you realise two staff members were tasked with signing 1,000 fans. At 30 seconds per fan, that’s roughly 8 hours. Guests were left pondering whether the hotel had secretly installed a time machine… or just a profound disregard for basic arithmetic.  


Uniformed, But Uninformed

The staff arrived clad in crisp uniforms, radiating the confidence of people who’d never seen a dinner plate before. Imagine servers with the dexterity of a walrus on roller skates, attempting to navigate a room where “table 58” might as well have been Narnia. Meanwhile, the “apero hour” stretched into eternity, as guests—armed with a four-drink head start—transformed from “refined Canard’s ” to “a Dionysian horde”.  


Dinner: A Symphony of Clinking Glasses and Despair

The banquet suite, already a labyrinth of logistical nightmares, featured an impressive dance band belting out music at a deafening volume. Why? So guests could scream their life stories across tables while the waiters played hide-and-seek with the dinner plates and cutlery. The menu, presumably drafted by someone who’d never met a human, required the precision of a Michelin chef but was executed with the finesse of a first semester commis.


Leadership? Never Heard of Her

A military operation requires generals. The Hotel, however, opted for chaos. No lieutenants, no surgeons of service, just a swarm of bewildered staff resembling ants at a picnic—if the picnic was on fire. The absence of a “physical leader” meant the event unfolded like a jazz improvisation: loud, unstructured, and mildly terrifying.  


The Venue’s CV: “Opened Yesterday”

Here’s the kicker: the Hotel debuted in December. Its event-planning experience? Comparable to a goldfish’s grasp of quantum physics. Top-tier venues like The Savoy are booked years in advance for a reason. The venue, meanwhile, seemed to think “pedigree” was a type of dog food.  


Epilogue: Lessons Learned (We Hope)  

In summary, the evening was a masterclass in how not to host 1,000 cruise veterans. Next time, Cunard might consider hiring a venue that doesn’t confuse “gala dinner” with “frantic panic attack”. Or, at the very least, invest in a third lift. And a time machine.  Or just book earlier.


Joking apart

Felt sorry for the Cunard person handed the poisoned chalice to organise this annual event. 1000 guests, all with varying expectations and bosses with budget considerations.


It’s a true conundrum, and one that requires very specific skills.

Hence the necessity to find a venue with the right pedigree, proven measured experience and a person who can direct organisers through a minefield of decisions.


On the face of it, all the elements for a superb night were in place. 5star hotel, hands on experiences, great entertainment.


But Logistics.  The planning, execution, and control of the efficient movement of people and services from the point of origin to the point of consumption.


So you need a  good venue with competent banqueting and event managers, able to guide their client through the potential minefield. After all, they are the people who do this on a daily basis for a living.


Certain hotels and conference centres are able to cope with this number of guests. But they have the operational ability from the top all the way down to the service staff. It’s a skilled military operation. Done right it’s a joy to watch. It’s a ballet, a performance that is seamless.


All of the above comments are my personal and individual view as a guest at the above event.


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